Beer Festival

The American Showcase Tour - Beer Merchants Tap

Fri 28 March 2025

Beer Merchants Tap, London

From March 27th to 29th, a unique opportunity to sample beers from four renowned American craft breweries—Allagash, Hudson Valley, Other Half, and Magnify—is coming to the UK. This three-day, multi-city event will take over select craft beer venues in London and Manchester, offering British beer enthusiasts access to world-class US craft beers rarely available in the UK. Organized by the Brewers Association in collaboration with Crafted Exports and Cave Direct, the showcase aims to highlight the creativity and excellence of American craft brewers. Events include meet-the-brewer sessions and tap takeovers, featuring a diverse selection of acclaimed IPAs, fruited sours, witbiers, and stouts.

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Sessions & Tickets

Session details coming soon!

The organiser is still finalising the programme for this festival. Check back later for information about sessions and ticketing.

Free case of 10 exclusive beers!

You've earned a free case of 10 unique craft beers from our friends at Beer52. Just cover the postage to receive your free case now.

Claim my free case

T&Cs: Offer valid for new UK customers only. One per household. After your free case, you'll be subscribed as a member of Beer52 (£33/m for 10 beers, magazine, two snacks - - all items sold separately, contact Beer52 to configure your plan), pause or cancel anytime. 18+ only. See website for full T&Cs. Beer selection may vary. Promotion runs for 30 days. Please Drink Responsibly.

How to find The American Showcase Tour - Beer Merchants Tap

99 Wallis Rd, London, E9 5LN, United Kingdom
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