Roley’s produces Super Natural Lager, a 4.4% ABV beer made using its proprietary SmartBrew process, a world‑first brewing technology developed over more than a decade with Sheffield Hallam University. This process ferments beer up to 10× faster, cuts calories by 35.8%, keeps sugar extremely low (0.1g per can), and naturally retains B‑vitamins (B3, B5, B6, B9).

The brand positions itself as a premium, health‑conscious alternative for active people who want to enjoy beer without compromising wellbeing. It has already won Best International Lager (UK) and Gold at the World Beer Awards 2025.